Thisarticle provi desa review of the communication approach adopted by the government in its social media campaign viaTwitter.The results show that various government institutions have adopted the persuasive communication approach in doing so. A key program in the Indonesian government’s strategies to achieve this goal is a massive public education campaign on stunting. In 2022 President Joko Widodosetsa target of reducing stunting prevalence rate from 30.8% in 2018 to 14% in 2024. Stunting has for decades become a serious development problem in Indonesia.
